We design with the end in mind

Most recycling is actually downcycling. Ultimately, materials still end up as waste. When selected wisely, materials can be transformed back into equal or similar products. To keep materials clean, and therefore reusable, we make sure not to add harmful substances. We call them clean and infinite materials, and make sure they are used in Niaga®-tagged products.

We share what’s inside

Moving recyclability from theory to practice starts with material transparency. To be sure of a product's recyclability, we need to know what’s inside. That’s why every product with a Niaga® tag comes with a unique product passport. By scanning the tag, you’ll see exactly what it's made of and how it can be returned.