We design to use again, so materials don't end up in the trash. Ever.

We are material lovers. We redesign products for circularity, so materials won’t end up as waste. However, a recyclable product that isn’t returned won’t be recycled. That’s why return is key.
The scannable Niaga® tag enables end users to return their product when they’re done using it. This helps recyclers and producers to keep valuable materials in the loop for future generations. That’s how the Niaga® tag contributes to a waste-free world.
Two pairs of hands holding a piece of carpet in a twisted curve to symbolize a lemniscate and eternal use.

We design with the end in mind

Most recycling is actually downcycling. Ultimately, materials still end up as waste. When selected wisely, materials can be transformed back into equal or similar products. To keep materials clean, and therefore reusable, we make sure not to add harmful substances. We call them clean and infinite materials, and make sure they are used in Niaga®-tagged products.
Two pairs of hands holding two baby mattresses together to shape an eye, symbolizing material transparency.

We share what’s inside

Moving recyclability from theory to practice starts with material transparency. To be sure of a product's recyclability, we need to know what’s inside. That’s why every product with a Niaga® tag comes with a unique product passport. By scanning the tag, you’ll see exactly what it's made of and how it can be returned.
Two people carrying a giant envelope, symbolizing return.

Return is key

A recyclable product that isn’t returned won’t be recycled. It sounds obvious, yet it’s the major obstacle to keeping materials in the loop. That’s why enabling return is the cornerstone of a circular economy. By returning your product, you are safeguarding the valuable materials inside for future generations. The Niaga® tag shows you how.

Making it real

“We are a team of redesigners on a mission to design out waste, completely. Together with our partners, we have developed carpet, mattresses and furniture panels that are healthier and fully recyclable. They are among the top 10 bulky waste items worldwide. Our technology’s potential is almost limitless, and more redesigns are underway” – Moritz Winterstein, head of Niaga®


Learn more about our mattress redesigns and how they're better for both people and planet.


Learn more about our carpet redesigns and how they're ridding the world of waste and toxicants.

Furniture panels

Learn more about our furniture panel redesigns and how they're a healthy alternative to traditional paneling.

We design with the end in mind


We're better together

How we collaborate

Where to buy

Find out what's in store